Bronx, NY (LifeNews.com) -- A New York-area abortion business has agreed to stop false advertisements under the "abortion alternatives" section of the local business phone and online phone directories. The move comes after a local pregnancy center filed a lawsuit against it for misleading women with unplanned pregnancies.

A Bronx Women's Medical Pavilion, a local abortion business in the Bronx which runs a facility called Dr. Emily Women's Health Center was advertising in a section of the directory normally reserved for pregnancy centers.

The section headline indicated that businesses listed in "abortion alternatives" are ones that "do not provide information and/or counseling on the attainment of abortion services nor do they provide abortion services."

The Expectant Mother Care Pregnancy Centers, which runs crisis pregnancy centers in New York and New Jersey, filed suit against the abortion business charging that it was deliberately misleading women.

The abortion business has settled the matter out of court, according to the Journal News newspaper.

Chris Slattery, the director of the pregnancy centers, told the newspaper, "I think it reflects the fact that they had absolutely no case."

"There's no First Amendment right to outright fraud and deception," he added.

In the lawsuit, EMC said the abortion business used different language in its ads in the "abortion providers" section which said it did abortions while the company's ads in the alternatives section removed any reference to abortions.

Slattery told the Journal News the settlement is good news in part because pro-abortion state Attorney General Eliot Spitzer has claimed that pregnancy centers have engaged in the same activities by getting themselves listed in the section reserved for abortion businesses.

"The Attorney General's Office failed to police these offenses because of his own biases," Slattery said.

A bill in Congress put forward by pro-abrotion Rep. Carolyn Maloney made the same allegations against crisis pregnancy centers, though she did not provide any specific examples of false advertising to back up her claim.

Slattery told the newspaper that two-thirds of the women who go to his pregnancy centers and are considering an abortion eventually decided against having one.